Finding them when they have a bit more mind-share is often more conducive to a positive reply." 5. "Most decision makers have a lot on their plate when the day starts. "The morning is the worst time to orchestrate a voicemail," says Zachary Weiner, CEO of Emerging Insider Communications. However, keep in mind that your prospects might be faced with a lot more distractions at the beginning of the day. For sales reps, this psychological phenomenon means that your voicemails are much more likely to be remembered if they're listened to at the beginning or the end of the day.
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The Serial Position Effect states that the human brain is most adept at recalling the first and last items in a series. If you're frantic and mumbling on the phone, it gives them a foreshadowing of what it will be like to work with you."
You want them to feel that talking to you will make their lives less stressful. "If you have to rush to get a message into the amount of time allotted for a voicemail message, you’re saying too much," DeCesare advises. Remember that the speed of your words can negatively impact your message as well. If you let it, the power of your voice will be far more effective than any written communication." "Even though they can’t see you, your emotion will come through. "Smile when you are talking and put energy behind your words," says Charlene DeCesare, a veteran sales advisor and founder of Firewalk Sales School. You want to speak in a tone of voice thats friendly, confident, and casual-not overly excited, nervous, or desperate-sounding. If you obviously sound like a salesman, your message will be deleted before it even ends. The tone of your voice when leaving sales voicemails is almost as important as the actual words you say. Why should they respond to you? How will your product or service help them? Will it make their job easier or allow them to get more done in less time? These are examples of real benefits and your sales voicemails need to contain something similarly beneficial. In other words, your sales voicemails will be much more successful if the benefit to the prospect is clearly stated. Remember, your prospects (and you too, if you're honest) care mainly about themselves. I noticed you downloaded our guide to working with influencers…"Ĭontext will make your message sound much more authentic and will result in a higher response rate. Something along the lines of, "Hi John, this is Mike from Company XYZ. You could mention this in your voicemail. Instead, find common ground between you and your leads.įor example, perhaps you noticed that a prospect downloaded an eBook from your company's website. It's just a lazy excuse to get someone on the phone and it hardly ever works. Have a Relevant Reason for CallingĬalling just to "check in" isn't a relevant reason unless your prospect has specifically asked you to. Ready to start leaving voicemails that demand responses and turn prospects into customers? These eight tips will put you on the right track.
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What you lose in response rate will be made up for in conversion rate-if you know how to leave quality messages, that is. With so much stacked against you, why bother? Because the responses to sales voicemails are generally of a much higher quality. And leaving the perfect message takes planning and practice. You'll probably see more engagement using email. In all honesty, your response rate with sales voicemails probably won't be high- the average response rate for a prospecting voicemail is between 4-6%, industry wide. These are legitimate questions and the answers will vary depending on your industry and individual prospects. Will prospects even listen to my message, or will it just be deleted as soon as it's received? If my message is heard, what are my chances of getting a response? Shouldn't I just focus on email and forget sales voicemails altogether? Let's get started! Should You Even Bother Leaving Sales Voicemails?
In this article, we'll discuss why sales voicemails are important, eight tactics you can use to craft better messages, and three simple voicemail scripts worth stealing. Crafting a quality sales voicemail has become something of a lost art.Ĭonsidering how often cold calls go to voicemail, your ability to leave compelling sales voicemails can have an enormous impact on your success during the prospecting stage.įortunately, this is a skill that can be learned and perfected.
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